Depending on how your brain thumps, you'll either think this post is useless info at worst, or kinda interesting at best. I like this stuff, and I'm a Tweeter, so you know where I fit. Either way, here goes.
A few days ago, Twitter unveiled its newest Twitterbird. Why did they do this? Well, there's this: "Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. The bird is crafted purely from three sets of overlapping circles - similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility," Whoa... That. Is. Deep.
Here's a Cut/Paste of the "Major differences between the new and the old Twitter bird:"
1. The new bird is in a darker shade of blue.
2. The new bird looks upwards, whereas the old bird looked ahead.
3. The wing of the new bird curves upwards instead of downwards.
4. The tuft on the head of the old bird is missing in the new.
5. The new bird looks leaner
More fun facts. The artist that created the original logo was paid about $6 for the bird, as it was simply purchased from the Internet. All considered, this was a deal in light of the $35 someone was paid for Nike's iconic swoosh logo.
Further still, the bird we've known for a few years now (the one with the cool haircut above), is named Larry. Yes, after that Larry Bird. Who cares, but who knew???
If you like the dynamics of marketing or branding, or just love Twitter, now you know what's going on! Candidly, I'm good with all three images. Twitter has a name and product that speaks (or tweets) for itself. After all, Twitter has changed our vocabulary, and has the power to start wars and coups. To bring it to a personal level, before we had a name for my little girl, and before Twitter hit mainstream, I called my wife's belly "The Twitterbird."
The real reason Twitter's logo almost doesn't matter, is because there is no second place. Coke has Pepsi, Heinz has Hunt's, Prego/Ragu...and on and on. In short, Twitter could have a blue "T", and it would still be crazy "followed."
Either way, since the folks @ Twitter want to be deep about it...good for them. I kinda liked the bird we're used to, but they didn't ask me.
Congrats! Now you know the details @ Twitter's new logo. #Branding #UselessInfo
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