Monday, February 25, 2008

Everyone Please Think Happy Thoughts Tomorrow...

We know that you will have a headache...

Starbucks all closing tomorrow: Where will customers go?
Posted Feb 25th 2008 5:30AM by Sarah GilbertFiled under: Bad news, Starbucks (SBUX), Employees
Tomorrow evening, starting at 5:30 p.m. (local time), your neighborhood Starbucks is closing. Yes, yours -- and yours, too. (If you live in the U.S., that is.) CEO Howard Schultz has ordered this emergency intensive remedial training, hopefully giving baristas valuable skills they should have learned in the ordinary 40-hour new "partner" training. One of the skills -- which, according to one New York Starbucks manager involved in the test training program, was a "revelation" to some of her workers -- is a milk steaming technique that will allow baristas to "free pour" (without holding foam back with a spoon) the milk no matter how the customer orders the drink.

Partners will also be instructed to wipe the steamer wands and rinse the pitchers and shot glasses every time -- not a new idea, but according to anecdotal evidence, also not commonly done. A new procedure will be instituted for the espresso machines; baristas will always pull a double shot, instead of occasionally pulling only one when only one shot is needed. This, apparently, will assure a better-tasting espresso.Baristas, customers, stockholders and analysts all seem to agree that, much though retraining may be necessary for some individuals, it's not bad foam that has prompted the dip in Starbucks' (NASDAQ: SBUX) stock price; no, it's the uneven and quixotic management initiatives. Now, we're a coffee shop... now we're the "third place" with comfortable chairs... now we're a movie studio... now we're an Apple store... now we're a book publisher/record company/toy store/candy store/cookbook... now we're a fast food joint. It's enough for stakeholders to all rise up with a single voice and ask plaintively:

1 comment:

forge ahead said...

you do keep me entertained